Key Messages
AS UCR reaches out to diverse audiences that need and want specific messages from the university - from prospective students, who want to hear that UCR is an exciting place to learn, to potential partners who want to better understand UCR's capabilities - the campus strategic communication plan identifies tools, vehicles and key messages that are audience-centric and can be tailored to specific communities. A new UCR Brand Handbook will soon be made available to assist campus communications staff in further customizing and illustrating each of the following key institutional messages.
Key Messages to Support the UCR Brand
UC Riverside embodies the promise of the Golden State by offering students the support, resources, and inspiration to explore, discover, and contribute new knowledge while they expand their own horizons. In a UC system known for its tradition of service and excellence:
We are a UC of Opportunity - enabling students of every background and ambition, from first-generation college-goers to dedicated graduate researchers, to achieve their goals and dreams.
We are a UC of Strategic Results - pioneering research with economic, scientific, and social impact on the real-world challenges we face in California and beyond. We are a living laboratory for issues that affect virtually every aspect of quality of life - from the air we breathe and water we drink to the food we eat, technologies we explore, and art forms we pioneer.
We are a UC of Accessible Excellence - putting a superb education within every student's reach through strong core programs, new and emerging disciplines, and educators recognized for their dedication and high standards - and extending that excellence to our community.
We are the UC of Inland Southern California - catalyzing and serving the positive growth of our region by attracting great minds in the sciences and the arts, incubating new ideas, contributing to local quality of life, and educating future citizens and leaders.
We are a UC of the Future - a diverse, inclusive, globally focused community that reflects California's many cultures and perspectives; a university on the rise, powered by an entrepreneurial spirit, a record of innovation, and a commitment to excellence and collaboration across disciplines.